Sign in

Products · Cleaning & laundry · Seventh Generation

Seventh Generation EasyDose Ultra Concentrated Laundry Detergent, Free & Clear

Reader ratings
Seventh Generation EasyDose Ultra Concentrated Laundry Detergent, Free & Clear

A fragrance-free, preservative-free laundry concentrate at about 20 cents a load, EPA Safer Choice listed. Its laureth-6 can carry 1,4-dioxane; CR found none in a sister formula. The maker settled a 2017 suit over “natural” claims.

Best for Shoppers who want a widely sold, low-cost, fragrance-free detergent with an EPA listing behind it, and who accept a synthetic surfactant.

Our rating
Fair (3.4 of 5)
Price range
Budget
Verified marks
EPA Safer Choice, listed as fragrance-free
Size
23.1 fl oz pump bottle, 66 loads at one squeeze per load

approx. $13 for 66 loads (23.1 fl oz)

See it on Seventh Generation’s site → (opens in a new tab)

We are not affiliated with Seventh Generation. This link goes to the maker’s own page, with no tracking code. How we're funded.

Also sold at Amazon ($11.89), Walmart ($11.89), Thrive Market ($12.32 on sale (compare-at $17.50)) , and 1 more.

Reader ratings & reviews

– out of 5

Loading ratings…

Have this product? Please rate it.

    Reviews are personal experiences, not research, and they never change our quality ratings. Every review is read by our team before it appears.

    How we evaluated it

    How it scores Our rating, metric by metric Fair, 3.4 of 5
    1. Ingredients 35% of the rating 3 of 5

      Eleven named ingredients and no fragrance, dye, brightener or preservative, but laureth-6 is an ethoxylated surfactant that can carry 1,4-dioxane and the label adds propylene glycol and three enzyme blends with no allergen note.

    2. Cleans well 20% of the rating 3 of 5

      Consumer Reports found the brand’s Free & Clear liquid cleaned slightly better than All Stainlifters Free & Clear in 2023, but that was a sister formula and we found no CR result for EasyDose itself.

    3. Independent testing 15% of the rating 4 of 5

      EPA lists this exact product as Safer Choice and CR’s 2023 lab test of the brand’s Free & Clear liquid found no concerning 1,4-dioxane, heavy metals, phthalates or phosphorus, though neither is a test of this bottle.

    4. Trust 10% of the rating 3 of 5

      The label is complete and no recall turned up, but the maker paid $4.5 million to settle a 2017 suit over “natural” and “non-toxic” claims and a 2025 California notice alleges PFOS in its paper towels.

    5. Value 20% of the rating 4 of 5

      About 18 to 23 cents a load ($11.89 to $14.99 for 66 loads at one squeeze each), the cheapest liquid here and second only to Meliora’s powder per load.

    The rating, 3.4 of 5, is the weighted average of these scores. See how we rank cleaning & laundry and our standard.

    Where to buy Stores and the prices we saw 4 stores
    • Amazon (opens in a new tab) approx. $11.89. Sold and shipped by Amazon.com. Its UPC (732913447053) matches EPA’s record.
    • Walmart (opens in a new tab) approx. $11.89. Sold by Walmart.com. The listing is titled “Sensitive Skin Concentrated Liquid Laundry Detergent, Free & Clear, 23 fl oz, 66 Loads” and carries the same UPC (732913447053).
    • Thrive Market (opens in a new tab) approx. $12.32 on sale (compare-at $17.50). Thrive Market is a paid membership store ($60 a year or $12 a month, as its site shows today). 66 loads; same UPC.
    • Grove Collaborative (opens in a new tab) approx. $14.99. The page opens on Free & Clear. 66 loads; barcode 732913447053.

    Prices as we saw them on October 23, 2026. They change often. These links carry no tracking code and earn us nothing.

    What’s in it Every ingredient, in label order 11 ingredients
    1. Water
    2. Laureth-6
    3. Propylene glycol
    4. Octyl/decyl glucoside
    5. Glycerin
    6. Sodium oleate
    7. Sodium chloride
    8. Citric acid
    9. Protease enzyme blend
    10. Amylase enzyme blend
    11. Mannanase enzyme blend
    Who tested it What each test found, and who paid for it 2 tests
    • Independent Consumer Reports May 2023

      Lab test of five laundry detergents for 1,4-dioxane, arsenic, cadmium, lead, phthalates and phosphorus. The Seventh Generation sample was its Free & Clear liquid for sensitive skin, a sister of this product whose current label also lists laureth-6. None of the five had a concerning level of any of them. EasyDose itself was not tested. Open ↗ (opens in a new tab)

    • Paid certification EPA Safer Choice

      Lists “EasyDose Ultra Concentrated Laundry Detergent, Free & Clear” as Safer Choice and fragrance-free; the brand has been a partner since 2009. The program reviews each ingredient against EPA’s criteria. It is a certification the maker applies for, not a lab test of this bottle. Open ↗ (opens in a new tab)

    Who paid, and why it matters
    • Independent The tester took no money from the maker for it: a consumer group, a journalist, a university or a regulator.
    • Paid certification An outside lab or certifier tested or listed it, and the maker paid for that.
    • Maker’s own test A lab report or certificate of analysis the maker commissioned and published.

    A certification is a floor, not a verdict: it checks what its program checks and nothing else. We weigh tests by someone with no stake in the result most.

    What people ask Worries raised online and elsewhere, and what we found 4 questions
    Does laureth-6 mean there is 1,4-dioxane in the bottle?
    Laureth-6 is made by ethoxylation, and Consumer Reports lists it among the ingredients that can leave 1,4-dioxane behind (our laundry guide explains why it matters). CR’s lab test of the brand’s Free & Clear liquid found no concerning level, but that was a sister formula. We found no published test of EasyDose.
    Is Seventh Generation as “natural” and “non-toxic” as its labels said?
    In 2017 it settled Rapoport-Hecht v. Seventh Generation (opens in a new tab) for $4.5 million, denying wrongdoing. The suit said the claims did not fit products containing isothiazolinone preservatives, laureth-6 and sodium lauryl sulfate. This EasyDose label lists laureth-6 but no isothiazolinone and no sodium lauryl sulfate.
    Does the brand use PFAS?
    A California Prop 65 notice (opens in a new tab) filed on 26 August 2025 by Ecological Alliance, LLC alleges PFOS in Seventh Generation paper towels. A notice is an allegation, not a finding, and it does not name this detergent. We found no PFAS test of the detergent.
    Are the enzymes a problem for sensitive skin or lungs?
    The label lists protease, amylase and mannanase blends and the page gives no allergen note. ECOS flags amylase on its own page as a respiratory sensitizer in the EU’s classification. We found no study of consumer harm from detergent enzymes. If you react to enzymes, Meliora’s powder has none.
    Why we chose it What put it on our list 4 points
    • EPA’s Safer Choice table lists this exact product with the fragrance-free flag set to true, and its UPC matches the one on Amazon’s, Walmart’s and Thrive Market’s pages.
    • The label on Seventh Generation’s page has 11 ingredients, each with its job. It lists no fragrance, dye, optical brightener or preservative.
    • It is concentrated: 66 loads in a 23.1 fl oz bottle, one squeeze per load, according to the maker. At $11.89 to $14.99 that is about 18 to 23 cents a load.
    • Consumer Reports’ 2023 lab test of a sister formula found no concerning 1,4-dioxane, heavy metals, phthalates or phosphorus, and said it cleaned slightly better than a leading free-and-clear rival.
    Trade-offs What to weigh before you buy 4 points
    • Laureth-6 is an ethoxylated surfactant. Our laundry guide notes that 1,4-dioxane can be a contaminant of ethoxylation, and we found no test of this product.
    • Check the label of the size you buy. The brand’s other Free & Clear liquids (the 45, 90 and 135 fl oz detergent, the dish liquid, the dishwasher gel and the all-purpose cleaner) list benzisothiazolinone and methylisothiazolinone as preservatives. This EasyDose label does not.
    • Unilever owns the brand; its site footer refers to the “products and services of Unilever United States”. In 2017 it settled a class action over “natural” and “non-toxic” claims, and in 2025 it was named in a Prop 65 notice about PFOS in paper towels.
    • There is no refill pack, and the bottle is plastic (the maker says 100% post-consumer recycled).
    What to know Details worth knowing first

    Our guide to laundry products recommends fragrance-free detergent and a small dose. EasyDose is a widely stocked way to do that: one squeeze a load from a pump bottle, with no fragrance, dye, brightener or preservative on the label. EPA lists it as Safer Choice and fragrance-free.

    It is a mainstream detergent, not a soap, so its cleaning agents are synthetic surfactants that the maker describes as plant-derived. The one we flag is laureth-6, which can carry 1,4-dioxane. Consumer Reports tested the brand’s Free & Clear liquid in 2023 and found none at a concerning level. It did not test EasyDose, and we found no test of this bottle.

    Trust is where it loses points. Seventh Generation settled a 2017 class action over “natural” and “non-toxic” claims and denied wrongdoing. A 2025 California notice alleges PFOS in its paper towels. Neither names this detergent. If you want fewer ingredients, Meliora’s powder has three.

    What we checked Each claim, and how sure we are of it 10 checks
    How Seventh Generation EasyDose Ultra Concentrated Laundry Detergent, Free & Clear measures up against our cleaning & laundry criteria
    What we checked What we found
    Full ingredient disclosure Maker’s claim All 11 ingredients on the product page with their functions, plus a downloadable safety data sheet. No CAS numbers are given.
    Independent mark: EPA Safer Choice Verified EPA’s Envirofacts table has “EasyDose Ultra Concentrated Laundry Detergent, Free & Clear”, Seventh Generation, laundry detergents, company in good standing, partner since 2009. Seventh Generation has 177 rows in the table.
    Independent mark: EWG Verified Not verified EWG’s Verified cleaning list shows no products from Seventh Generation.
    Fragrance-free Verified EPA marks this product fragrance-free, and the label lists no fragrance.
    Preservatives Maker’s claim None on this label. The brand’s larger Free & Clear liquid lists benzisothiazolinone and methylisothiazolinone.
    1,4-dioxane Verified Not tested for this product. Consumer Reports found no concerning level in a sister Free & Clear liquid in 2023.
    Independent cleaning test Verified Consumer Reports said the brand’s Free & Clear liquid cleaned slightly better than All Stainlifters Free & Clear. EasyDose itself is not named.
    Concentrates and refills Maker’s claim A concentrate with a pump: 66 loads in 23.1 fl oz, one squeeze a load. The maker says it uses 60% less plastic than its 90 fl oz bottle. There is no refill pack.
    PFAS Maker’s claim No fluorinated ingredient on the label. We found no independent PFAS test of this detergent. A 2025 Prop 65 notice alleges PFOS in a different Seventh Generation product, its paper towels.
    Honest germ claims Maker’s claim No germ-killing claim on the page.
    What the labels mean
    • Verified We opened an independent record that confirms it: a certifier’s listing, a regulator’s list or a lab report. It is linked under Sources.
    • Maker’s claim The maker says so on its own page or label. We read it but found no independent record.
    • Not verified We looked and could not confirm it, or the maker does not say. Treat it as unknown.
    Sources Where our facts come from 6 sources
    1. Seventh Generation EasyDose Ultra Concentrated Laundry Detergent, Free & Clear product page. Maker’s page. Ingredient list and dosing as seen 2026-10-23. Open ↗ (opens in a new tab)
    2. Seventh Generation Free & Clear liquid laundry detergent product page. Maker’s page. The sister formula: lists laureth-6, sodium lauryl sulfate and two isothiazolinone preservatives. Open ↗ (opens in a new tab)
    3. EPA Safer Choice products table (Envirofacts), rows for Seventh Generation. Certifier or regulator listing. EPA’s product finder entry for this product is https://www.epa.gov/saferchoice/products#search=a04t00000098fraAAA (opens in a new tab). Open ↗ (opens in a new tab)
    4. Consumer Reports: How to Find an Eco-Friendly Laundry Detergent. Test report. 2023 lab test of five detergents, updated November 2024. CR is a nonprofit that buys products at retail and earns affiliate fees from retailer links. Open ↗ (opens in a new tab)
    5. Rapoport-Hecht v. Seventh Generation: settlement summary. Independent source. A claims site’s summary of the case (S.D.N.Y. 7:14-cv-09087) and the $4.5 million settlement, final approval April 28, 2017. The company denied wrongdoing. Open ↗ (opens in a new tab)
    6. California Attorney General: 60-day notice 2025-03283. Certifier or regulator listing. Filed 2025-08-26 by Ecological Alliance, LLC against Seventh Generation, Inc. and Ralphs Grocery Company over PFOS in Seventh Generation paper towels. Open ↗ (opens in a new tab)
    Alternatives Other options to compare 2 options
    • Meliora Laundry Powder, Unscented Three components and no preservatives or enzymes, with a MADE SAFE listing, at about 13 to 16 cents per HE load. You pay $21 up front for the canister.
    • Branch Basics The Concentrate Seven ingredients and no preservative. You dilute it for laundry, about 27 cents a load by the maker’s dilution, after a $55 first purchase.

    Weekly research digest

    New topics and updated research, once a week when there's something new. How it works