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Counter Culture Apollo Organic Medium Roast Whole Bean

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Counter Culture Apollo Organic Medium Roast Whole Bean

Organic washed Ethiopian blend, named in USDA’s listing, with a roasted-on date on the bag. Counter Culture publishes no lab results, so mold toxin, pesticide and metal levels are unknown. About $1.67 an ounce.

Best for Shoppers who want a traceable, organic, freshly roasted coffee from a B Corp and can live without posted lab results.

Our rating
Good (3.6 of 5)
Price range
Mid-range
Verified marks
USDA Organic (CCOF)
Size
12 oz whole bean (24 oz and 5 lb also sold)
Made in
Ethiopia, washed; a year-round blend whose named lots change with the harvest

approx. $20 for 12 oz (24 oz is approx. $38.50)

See it on Counter Culture Coffee’s site → (opens in a new tab)

We are not affiliated with Counter Culture Coffee. This link goes to the maker’s own page, with no tracking code. How we're funded.

Also sold at Amazon ($14.44 for one 12 oz bag), Whole Foods Market ($14.86 for one 12 oz bag (at the “Lamar” store the page defaulted to; prices vary by store)), Target ($16.29 for one 12 oz bag) .

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    Reviews are personal experiences, not research, and they never change our quality ratings. Every review is read by our team before it appears.

    How it scores Our rating, metric by metric Good, 3.6 of 5
    1. Beans & farming 25% of the rating 5 of 5

      USDA’s organic listing names Apollo. Each roast-date window on the page names its washed Ethiopian lots, and the page publishes what Counter Culture pays per pound ($4.01 FOB, against a $3.89 Fair Trade minimum).

    2. Independent testing 35% of the rating 2 of 5

      No lab results are published. The organic certification covers farming, not mold toxins or metals. The one independent test we found is of a different Counter Culture coffee, Forty-Six.

    3. Roast & packaging 15% of the rating 4 of 5

      Whole beans only. The maker says each bag prints a Roasted On and a Best By date; we have not held a bag. It does not say what the bag is made of.

    4. Trust 10% of the rating 4 of 5

      Says it has been a B Corp since 2020 (Target’s page lists it too; B Lab’s directory would not open for us), no recalls or Prop 65 notices found, and it publishes its coffee prices. It answers the mold question with a process description and no numbers.

    5. Value 15% of the rating 4 of 5

      About $1.67 an ounce at 12 oz, in the middle of the range here ($1.33 to $2.42 an ounce). The 5 lb bag works out to about $1.29.

    The rating, 3.6 of 5, is the weighted average of these scores. See how we rank coffee and our standard.

    Where to buy Stores and the prices we saw 3 stores
    • Amazon (opens in a new tab) approx. $14.44 for one 12 oz bag. Sold and shipped by Whole Foods Market through Amazon, with the same barcode as Counter Culture’s own 12 oz bag. Counter Culture’s own Amazon listing sells two bags for approx. $33.
    • Whole Foods Market (opens in a new tab) approx. $14.86 for one 12 oz bag (at the “Lamar” store the page defaulted to; prices vary by store). The page is titled for the 12 oz Apollo bag and shows it in stock at that store.
    • Target (opens in a new tab) approx. $16.29 for one 12 oz bag. Sold by Target, not a marketplace seller. Listed as organic and a certified B Corp.

    Prices as we saw them on October 23, 2026. They change often. These links carry no tracking code and earn us nothing.

    What’s in it Every ingredient, in label order 1 ingredient
    1. 100% certified organic, washed Ethiopian coffee
    Who tested it What each test found, and who paid for it 2 tests
    • Paid certification USDA National Organic Program, through CCOF (a certifier Counter Culture pays) October 2026

      Lists Counter Culture Coffee as an organic handler, with Apollo and Slow Motion named in its scope. Organic rules cover farming inputs and handling, not mold toxins, heavy metals or pesticide residue levels. Open ↗ (opens in a new tab)

    • Independent Clean Label Project (a nonprofit that also runs a separate certification program for brands); coffees bought at retail August 2025

      Not Apollo: Counter Culture’s organic dark roast Forty-Six was among the 16 lowest-scoring of 57 coffees for heavy metals, pesticides, glyphosate, BPA and BPS, phthalates and acrylamide. Ranks only, no numbers, and mold toxins were not one of the six scored categories. Open ↗ (opens in a new tab)

    Who paid, and why it matters
    • Independent The tester took no money from the maker for it: a consumer group, a journalist, a university or a regulator.
    • Paid certification An outside lab or certifier tested or listed it, and the maker paid for that.
    • Maker’s own test A lab report or certificate of analysis the maker commissioned and published.

    A certification is a floor, not a verdict: it checks what its program checks and nothing else. We weigh tests by someone with no stake in the result most.

    What people ask Worries raised online and elsewhere, and what we found 4 questions
    Does Counter Culture test for mold toxins?
    It publishes no results. Its FAQ (opens in a new tab) describes a prevention-first approach: coffee dried to 12.5% moisture or less, stored dry and roasted. For scale, a 2024 review of 40 studies (opens in a new tab) found ochratoxin A in 54.6% of 3,256 coffee samples, with only two studies reporting average roasted-coffee levels above the EU limit and estimated intakes under the tolerable daily intake. Washed coffees such as Apollo tend to carry less (see our mold toxin guide).
    Is organic coffee free of pesticide residue?
    No. Clean Label Project (opens in a new tab) found AMPA, a glyphosate breakdown product, in every organic coffee it tested in 2025, though glyphosate itself turned up in only two of 57 coffees. Forty-Six, an organic Counter Culture coffee, still ranked among its cleanest 16. Apollo was not tested.
    Is the roast date real?
    Counter Culture’s freshness guide (opens in a new tab) says every bag prints a Roasted On and a Best By date and tells you to go by the roasted-on date. The product page also lets you look up the blend by roast date. We have not held a bag.
    Is every Counter Culture coffee organic?
    No. Its FAQ (opens in a new tab) says it sells organic and conventional coffees, and points to a separate organic menu. Apollo’s page says organic, and USDA’s listing names it.
    Why we chose it What put it on our list 4 points
    • USDA’s Organic Integrity Database lists Counter Culture Coffee (Durham, North Carolina) as certified through CCOF (status effective 16 December 2021, profile updated 19 October 2026). The scope names “Apollo”, its decaf “Slow Motion” and dozens of other coffees.
    • The product page says Apollo is made only from certified organic, washed Ethiopian coffees, and lists the named lots in each roast-date window, such as Worka Chelbessa, Ayla Bombe and Duromina.
    • It publishes what it pays per pound of green coffee: $4.01 FOB for Apollo, against $3.89 for Fair Trade’s minimum and $3.29 for the average market price.
    • Counter Culture’s freshness guide says it prints both a “Roasted On” and a “Best By” date on its bags, and tells you to go by the roasted-on date.
    Trade-offs What to weigh before you buy 4 points
    • We found no lab results for Apollo, or any Counter Culture coffee: no mold-toxin, pesticide or heavy-metal report. Its FAQ describes how it controls moisture, not what a lab found.
    • The roasted-on date is the maker’s statement. We have not held a bag, and we could not find what the bag is made of.
    • Organic does not mean residue-free. Clean Label Project found AMPA in every organic coffee it tested in 2025.
    • Counter Culture sells organic and conventional coffees side by side, so check the label on the bag you pick.
    What to know Details worth knowing first

    Counter Culture is a North Carolina roaster and B Corp that sells organic and conventional coffees side by side, so the label matters. Apollo is one of the organic ones: USDA’s database lists it by name under the company’s CCOF certification, and the product page says it is made only from certified organic, washed Ethiopian coffees. It names the lots in each batch and publishes what it pays for them.

    What it lacks is lab results. We found no mold-toxin, pesticide or heavy-metal report for Apollo. The nearest independent evidence is of a different coffee: Clean Label Project’s 2025 test put Counter Culture’s organic dark roast, Forty-Six, among the 16 cleanest of 57 coffees. That says something about the roaster, not about Apollo, so we score its testing low.

    Choose it for traceability, a roast date and a clean record. For what the organic label does and does not guarantee, see organic vs. conventional. For the mold-toxin question, see our guide to mold toxins.

    What we checked Each claim, and how sure we are of it 6 checks
    How Counter Culture Apollo Organic Medium Roast Whole Bean measures up against our coffee criteria
    What we checked What we found
    Published lab tests Not verified None found on Counter Culture’s site. Its FAQ describes moisture control and gives no results.
    Organic or residue-tested Verified Listed as USDA Organic: Counter Culture Coffee, NOP ID 5561007139, certified by CCOF Certification Services. The scope names Apollo.
    A roast date Maker’s claim The company’s freshness guide says its bags carry both a “Roasted On” and a “Best By” date. We have not held a bag.
    Independent test of another Counter Culture coffee Verified Forty-Six (organic dark roast) is in Clean Label Project’s 2025 Clean Sixteen. Apollo was not tested.
    Hot coffee kept off plastic Maker’s claim Sold as whole beans only on the company’s site, so nothing hot touches the packaging.
    Notices and recalls Verified We found no FDA enforcement report and no California Prop 65 notice naming Counter Culture Coffee when we searched on 23 Oct 2026.
    What the labels mean
    • Verified We opened an independent record that confirms it: a certifier’s listing, a regulator’s list or a lab report. It is linked under Sources.
    • Maker’s claim The maker says so on its own page or label. We read it but found no independent record.
    • Not verified We looked and could not confirm it, or the maker does not say. Treat it as unknown.
    Sources Where our facts come from 12 sources
    1. Counter Culture Coffee: Apollo product page. Maker’s page. Seen 23 October 2026: $20 for 12 oz, organic, washed, named lots by roast date, FOB price. Open ↗ (opens in a new tab)
    2. Counter Culture Coffee: Coffee Basics, Freshness (roasted-on and best-by dates). Maker’s page. Open ↗ (opens in a new tab)
    3. Counter Culture Coffee FAQ (organic and conventional offerings, mold prevention, whole beans only). Maker’s page. Open ↗ (opens in a new tab)
    4. Counter Culture Coffee: sustainability (B Corp since 2020). Maker’s page. Open ↗ (opens in a new tab)
    5. USDA Organic Integrity Database: Counter Culture Coffee. Certifier or regulator listing. Checked 22 October 2026 (not re-opened on 23 October). The listing names Apollo and Slow Motion. It does not name Forty-Six. Open ↗ (opens in a new tab)
    6. Clean Label Project: Coffee Clean Sixteen, 2025. Test report. Ranks 16 of 57 retail coffees by combined contamination scores. Includes Counter Culture’s Forty-Six. Clean Label Project says it may not share product-level results. Open ↗ (opens in a new tab)
    7. Clean Label Project coffee study, August 2025. Test report. Source for the AMPA finding in organic coffees. Open ↗ (opens in a new tab)
    8. A worldwide systematic review of ochratoxin A in various coffee products (Massahi et al., 2024). Independent source. PMID 39259858. Opened and checked. Open ↗ (opens in a new tab)
    9. openFDA: food enforcement reports (recalling firm search). Certifier or regulator listing. Searched 23 Oct 2026: no matches. Open ↗ (opens in a new tab)
    10. California Attorney General: Prop 65 60-day notice search. Certifier or regulator listing. Searched by alleged violator (exact phrase “Counter Culture”) on 23 Oct 2026: no notice. Open ↗ (opens in a new tab)
    11. Amazon listing: Counter Culture Apollo, 12 oz (sold by Whole Foods Market). Independent source. Opened 23 October 2026: $14.44, UPC 663505003138, the same code as the 12 oz bag on Counter Culture’s site. The two-bag listing sold by Counter Culture (B0CT42Q18T) showed $33.00 the same day. Open ↗ (opens in a new tab)
    12. Whole Foods Market listing and Target listing for Apollo, 12 oz. Independent source. Prices read 23 October 2026: Target $16.29 (from Target’s product data service), Whole Foods $14.86 at the “Lamar” store its page defaulted to. Open ↗ (opens in a new tab)
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