Personal care

Sunscreen, soap and skin care with a fully listed formula and an independent ingredient review.

How we rank personal care

  • Ingredients 45%
  • Independent testing 15%
  • Does what it says 10%
  • Trust 15%
  • Value 15%
Why, and what each one means

We weigh the ingredient list most: few ingredients, no fragrance, nothing flagged in our guide to hidden chemicals. Testing counts less because few makers publish benzene, PFAS or heavy-metal results, and certifications screen ingredients, not the finished product. Where labs have looked, 33 of 35 sunscreens carried lead (opens in a new tab), and only 26% of mineral ones met their SPF labels (opens in a new tab). Alkaline soap raised infants’ skin pH more than a pH 5.5 cleanser in one study (opens in a new tab).

Ingredients 45%
Highest for one or a few ingredients, all named, with nothing artificial and no fragrance (named essential oils are fine). Each unnecessary additive, unnamed flavor, sweetener or preservative costs points.
Independent testing 15%
Highest for independent tests for benzene, PFAS or heavy metals where they turn up in this kind of product, with clean results.
Does what it says 10%
For sunscreen, an SPF test result; for the rest, claims that stay within what the ingredients can do.
Trust 15%
Highest when the maker names everything, answers questions, and has no recalls, warning letters, Prop 65 notices or lawsuits over safety or labeling. Points come off for unresolved problems and for paid promoters it does not disclose.
Value 15%
Price per ounce against the others here that pass.

Each product scores every one from 1 to 5, and its rating is the weighted average. We list only products rated 3 or above that break none of our rules.

  • “Fragrance” or “parfum” hiding undisclosed mixtures.
  • Triclosan, parabens and phthalates on the label.
  • “Clean”, “non-toxic” or “reef-safe” with no definition. None of these terms is regulated.
  • Sunscreens with a past benzene finding and no current independent test.

Know one that fits? Suggest a product

Weekly research digest

New topics and updated research, once a week when there's something new. How it works