Oral care

Fluoride-free toothpaste, floss and mouthwash: hydroxyapatite pastes, floss without PFAS, and short ingredient lists.

How we rank oral care

  • Ingredients 40%
  • Active ingredient 20%
  • Independent testing 15%
  • Trust 10%
  • Value 15%
Why, and what each one means

We rank toothpaste first on its ingredients (fluoride-free, short, no SLS or artificial sweeteners), then on its active ingredient. Hydroxyapatite was not inferior to fluoride (opens in a new tab) in one year-long children’s trial, but long trials are few (meta-analysis (opens in a new tab); our guide). Independent tests by Lead Safe Mama found trace lead in every hydroxyapatite paste it tested, so testing counts. Floss is judged on its fiber and a PFAS screen (opens in a new tab).

Ingredients 40%
Fluoride-free, every ingredient named, as few as possible, with no SLS, artificial sweeteners or dyes. Floss: silk or plant fiber with a natural wax and no PFAS coating.
Active ingredient 20%
Hydroxyapatite with its form and percentage stated, and claims that stay within the research. Floss scores on how well it cleans between teeth.
Independent testing 15%
Highest for independent tests (for floss, organic fluorine screens for PFAS) with clean results.
Trust 10%
Highest when the maker names everything, answers questions, and has no recalls, warning letters, Prop 65 notices or lawsuits over safety or labeling. Points come off for unresolved problems and for paid promoters it does not disclose.
Value 15%
Price per ounce or per yard against the others here that pass.

Each product scores every one from 1 to 5, and its rating is the weighted average. We list only products rated 3 or above that break none of our rules.

  • Fluoride. We list fluoride-free pastes and rinses only.
  • PTFE floss and “shred-resistant” floss coated with fluoropolymers.
  • Triclosan and artificial dyes.
  • “Detox”, “remineralizing” or whitening claims with no active ingredient behind them, and abrasive charcoal powders.

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